Bobby "The Brain" Heenan
Raymond Louis Heenan
November 1, 1943
Originally from Chicago, Illinois
Booked from Beverly Hills, California
Now Resides in Tampa, Florida
Married to Cindy Heenan
Height & Weight:
6'0" - 190 lbs.
"Pretty Boy" Bobby Heenan
"The Brain" or "The Weasel"
Andre The Giant
Wrestlers that "The Brain" has managed:
The Heenan Family
Killer Karl Kox
Baron von Raschke
Ernie Ladd Big John Studd
King Kong Bundy
Paul Orndorff King Kong Bundy
Andre The Giant
Brooklyn Brawler Rick Rude
Heenan was born in Chicago on November 1, 1944. Always a fan of wrestling growing up in Chicago and Indianapolis, Heenan started in the wrestling profession early on, carrying bags and jackets for the wrestlers, and selling refreshments at the events. Dropping out of school in the eighth grade to support his mother and grandmother, Heenan's first break in the wrestling business was as a heel manager and wrestler in 1965 when he was known as "Pretty Boy" Bobby Heenan. His gimmick over the years has more or less remained the same, a tough talking big mouth who cowered in fear when being physically confronted. At the time, heels were often given managers to speak for them in interviews, rile up the crowd during matches, and cheat on their behalf. Heenan went on to manage some of the most successful wrestlers in the world, creating "The Heenan Family", a stable that existed in several different incarnations and wrestling promotions for over 20 years.
American Wrestling Association
In 1969, Heenan joined the American Wrestling Association (AWA) as a manager and occasional tag team partner of The Blackjacks, eventually moving on to managing Nick Bockwinkel and Ray "The Crippler" Stevens, a duo which became several-time AWA World tag team champions under Heenan's leadership. The AWA was the starting point for Heenan's first Heenan Family, which consisted of Bockwinkel, Stevens, Bobby Duncum Sr., and Blackjack Lanza. Heenan split his time between the AWA and the Indiana-based WWA for several years before joining the AWA full-time in 1974. He attributed his departure from the WWA to a dispute with owner Dick the Bruiser over his pay for his participation in the first-ever wrestling event held at Market Square Arena, emphatically stating that he never returned to the promotion as a result.
In 1975, with Heenan in his corner, Bockwinkel captured his first of several AWA World titles, ending the seven-year reign of perennial champion Verne Gagne. While Bockwinkel was AWA champion, in 1976, Lanza and Duncum captured the AWA World tag team title, making Heenan the first manager in history to simultaneously manage both a major promotion's singles and tag team World champions. While Bockwinkel and Stevens feuded with The Crusher and Dick the Bruiser, Dick the Bruiser famously called Heenan "Weasel"; this led to faces calling Heenan "Weasel" throughout the rest of his wrestling career.
In early 1979, Heenan left the AWA to work in the National Wrestling Alliance's Georgia Championship Wrestling group (the kayfabe reason for his departure being given as a one-year suspension from the AWA). He returned in late 1979 and resumed managing Nick Bockwinkel to renewed championship success, including against a young up-and-coming challenger named Hulk Hogan in 1983. Heenan also managed Ken Patera following his return to the AWA in 1982. Patera later joined forces with Adnan Al-Kaissie when Heenan took some time off, a result of a serious neck injury he suffered in a match with Atsushi Onita while wrestling on an All Japan Pro Wrestling tour in 1983.
World Wrestling Federation
In 1984, Vince McMahon lured Heenan away from the AWA to manage Jesse "The Body" Ventura; however, after Ventura developed blood clots in his lungs, he was forced to end his active wrestling career. While most of the AWA talent left for the WWF in this time without giving proper notice (the AWA required departing talent to work a six-week notice for booking and syndication-based reasons, with most talent claiming that McMahon paid them extra not to work out their notices with the AWA), only Heenan worked out his notice in good faith to the Gagne family.
With Ventura unable to wrestle, Heenan instead became Big John Studd's manager for his feud with André the Giant, and he soon reformed the Heenan Family. Over Heenan's WWF career, the Heenan Family included Studd, Ken Patera, Paul "Mr. Wonderful" Orndorff, King Kong Bundy, André the Giant, High Chief Sivi Afi, The Brain Busters (former Horsemen members Arn Anderson and Tully Blanchard), "Ravishing" Rick Rude, Harley Race, The Islanders (Haku and Tama), Hercules, The Barbarian, Mr Perfect, Terry Taylor, and The Brooklyn Brawler. As a manager, he was always one of the most hated men, often the most hated man, in the promotion. Heenan once had a famous feud with André the Giant while managing Big John Studd, and famously challenged André to a $15,000 bodyslam match against Studd at the first WrestleMania, where André had to retire from wrestling if he had lost the match.
Heenan and the Heenan Family had a monumental feud with wrestling icon Hulk Hogan in the '80s, and Heenan managed two WrestleMania challengers to Hogan's title, King Kong Bundy in 1986, and André the Giant in 1987. While neither Bundy nor André would win the title at that time, André later bested Hogan for the championship on Saturday Night's Main Event on February 5, 1988, in a controversial win after he aligned himself with "The Million Dollar Man" Ted DiBiase. On an episode of Legends of Wrestling, Jim Ross claimed Heenan had received a six-figure payoff for his work in promoting the event—arguably the largest pay day in any managerial career. Heenan also had a famous feud with The Ultimate Warrior, who reintroduced Heenan to Weasel Suit matches, which Heenan had during his time in the AWA.
After being derided by announcers for his first five years in the WWF (mostly by Gorilla Monsoon) for never managing a champion, WrestleMania V was promoted (mostly by Jesse Ventura and later Gorilla Monsoon) as Heenan's quest, and best chance since Wrestlemania III to manage a champion. Heenan finally managed his first champion in the WWF when "Ravishing" Rick Rude upset The Ultimate Warrior for the Intercontinental Championship, a match Heenan insured Rude would win by holding Warrior's leg down so he could not break the pin. Shortly thereafter, he led the Brain Busters to the WWF World Tag Team championship. A few months later after the Busters had lost the titles back to Demolition, he led the Colossal Connection (André and Haku) to the Tag Team Championship when they defeated Demolition. A few months after that, he led Mr Perfect to the first of two Intercontinental Championships.
Heenan also had a parody talk show known as The Bobby Heenan Show, which was broadcast in four segments during the second half of WWF's regular weekly program Prime Time Wrestling. It was co-hosted by Jamison Winger and featured several very overweight women known as The Oinkettes.
As neck injuries prevented him from taking bumps the way he used to, Heenan retired from managing in 1991 to become a full-time "broadcast journalist". Nonetheless, Heenan crossed the line to managing sporadically. When the WWF signed Ric Flair, Heenan spent several weeks talking him up as "The Real World's Heavyweight Champion" (then-NWA World Heavyweight Champion) due to Flair's no compete contract with WCW. He continued to act as an advisor to Flair during his first WWF run (and coined the phrase, "That's not fair to Flair" and "You got to be fair to Flair"). Though he nominally managed Flair, Heenan's former protégé Mr. Perfect, who temporarily retired due to injury, would regularly accompany Flair to ringside as his "Executive Consultant". At the 1993 Royal Rumble, he introduced Lex "Narcissist" Luger to the WWF to exact revenge on his former protégé, Mr. Perfect.
Heenan became a commentator while in the World Wrestling Federation, but continued to manage various wrestlers, such as The Brooklyn Brawler.
In 1986, WWF owner Vince McMahon took full advantage of his microphone and comedic skills and Heenan became a color commentator in addition to his managing duties. He replaced Jesse Ventura on Prime Time Wrestling and All American Wrestling, aired on the USA Network, teaming up with Gorilla Monsoon. He also replaced Ventura to team up with Monsoon on the syndicated All-Star Wrestling, which was replaced in the fall of 1986 with Wrestling Challenge. Heenan and Monsoon's usually-unscripted banter was very entertaining, and inspired many classic moments. Heenan, calling himself a "broadcast journalist", openly rooted for the heels while they cheated or did something under-handed and referred to the fans of the face wrestlers as the humanoids, and babyface wrestlers, especially jobbers, as "ham-and-eggers." Another classic moment between Heenan and Monsoon occurred repeatedly when Heenan went on a long rant supporting the heel wrestlers, until an exasperated Gorilla Monsoon would say either, "Will you stop?", "Give me a break!", or a sarcastic, "Please!".
Heenan, still suffering from the broken neck he received ten years earlier and unable to cope with the long working hours, decided to leave the WWF at the end of 1993. He was given an on-air farewell by Gorilla Monsoon on the December 6, 1993 edition of Monday Night Raw, broadcast from the Westchester County Center in White Plains, New York. Monsoon who, in kayfabe was fed up by Heenan's constant insults, literally threw him and his belongings out of the arena and onto the street. Heenan mentioned that the idea was his and Monsoon's. Afterwards, Heenan stated that he and Monsoon embraced each other and wept for over an hour in the hotel where they both were staying. In an interview later Heenan recalls the incident saying he chose Monsoon to throw him out of the WWF seeing it as appropriate. He also poked fun at Monsoon saying he ate the bananas that Monsoon brought as a going away gift for Heenan.
Heenan's original plan was to retire, spend time with his family, and relax, but he was contacted by WCW soon after he left the WWF. He was unsure at first, but accepted their offer once he found out that WCW provided lighter work schedules and health insurance. Heenan also cited the short driving distance between WCW's home base of Atlanta and his daughter's school in Alabama.
World Championship Wrestling
Later in 1993, Heenan made his debut in WCW. He was originally brought in to replace Jesse Ventura, his former client, as the color commentator for WCW Saturday Night and eventually took over Ventura's position as the company's lead commentator, replacing him for pay-per-view events and also taking over Ventura's spot on the syndicated WCW Worldwide and Clash of the Champions events produced for TBS. When WCW Monday Nitro premiered in September 1995, Heenan left Saturday Night to work on the new show full time and joined former Chicago Bears defensive lineman Steve McMichael as analyst alongside play-by-play man Eric Bischoff.
As he had before, Heenan acted as the heel of the broadcast team, cheering on the heel of the fight and making excuses for them when they cheated. Heenan said he was uninspired in WCW due to the negative work environment, which he later described as night and day compared to the WWF, and due to conflicts with Eric Bischoff and Tony Schiavone. In 1995, Heenan had neck surgery.
In 1996, during a live broadcast of Nitro on April 1, Heenan made an announcement stating "tonight is going to be my last night on Nitro. I'm retiring from wrestling and I'm retiring from broadcasting". Before the show went off the air, Heenan shook hands with his co-commentators and said his farewells, only to point out that it was just an April Fool. Later that year, Heenan made a one-off return to ringside at the Great American Bash as the manager of two of his former clients, Ric Flair and Arn Anderson, in a tag team match against his broadcast colleague McMichael and Carolina Panthers linebacker Kevin Greene. Heenan was instrumental in convincing McMichael to turn on his partner, which enabled Flair and Anderson to win the match, and fill the open spot in The Four Horsemen that Brian Pillman left behind when he departed the company earlier in the year.
Starting in late January 2000, WCW replaced Heenan on Monday Nitro and pay-per-view events with Mark Madden. Heenan continued to commentate on Thunder along with Mike Tenay until April 2000. The two were then joined by Tony Schiavone in April 2000. Heenan was then replaced by Stevie Ray beginning in July 2000 on Thunder. Heenan was then only seen with Scott Hudson on World Wide until he was released by WCW in November 2000.
Brian Pillman incident
During the Clash of the Champions event on January 23, 1996, broadcast live on TBS, Heenan screamed, "What the fuck are you doing?" Brian Pillman had grabbed him by his neck, which he had surgery on not too long before, during Pillman's "loose cannon" gimmick. Heenan returned to the air later and apologized for his language. According to Heenan, Pillman apologized to him for the incident backstage, citing he did not know of Heenan's history of neck problems beforehand, and more specifically that Heenan had been labeled "no-touch" by management because of his injuries.
Heenan, in later interviews, explained that the reason for his outburst was that he did not know it was Pillman who was grabbing him, as he was looking at Eddie Guerrero (Pillman's opponent) in the ring. Since Heenan was watching Guerrero on the ringside monitor (which displays the match as it is broadcast on television), he stated that he did not know that Pillman was behind him, and figured a fan had jumped the guard-rail and attacked him. The language was edited out of all WCW tapes, but can be heard in the 2006 DVD release on Pillman's career and the WWE network.
Bobby Heenan provided commentary to the Gimmick Battle Royal match at WrestleMania X-Seven alongside long-time friend and colleague "Mean" Gene Okerlund. Heenan also lent his considerable talents and experience to smaller wrestling promotions.
In 2001, Heenan worked briefly as a "sports agent" in the Xcitement Wrestling Federation with Curt Hennig under his tutelage.
He has written two career memoirs, 2002's Bobby The Brain: Wrestling's Bad Boy Tells All, and 2004's Chair Shots and Other Obstacles: Winning Life's Wrestling Matches which has an introduction by Ric Flair. Both books were co-written by Steve Anderson.
In 2004, Heenan was inducted into the WWE Hall of Fame shortly before WrestleMania XX. In his acceptance speech, he paid tribute to his late broadcast partner and real-life close friend, tearfully saying "I wish Monsoon were here."
Heenan made a brief appearance between matches at the actual WrestleMania XX broadcast; while Jonathan Coachman was "searching" the backstage area for The Undertaker, he investigated some noises to discover aged female wrestlers Mae Young and The Fabulous Moolah. Heenan and "Mean" Gene Okerlund appeared moments earlier in a disheveled state; Coachman implied that the four had been involved in a sex act of some sort. Heenan also appeared in interviews for The Self-Destruction of the Ultimate Warrior DVD in 2005.
Heenan is still involved in wrestling on a limited basis, giving interviews and making sporadic appearances. In February 2001, Heenan did color commentary for the Women of Wrestling Unleashed pay-per-view. In 2004 he returned to the spotlight, feuding with fellow managerial legend Jim Cornette in Ring of Honor. Also in 2004 he joined former WCW commentators Tony Schiavone and Larry Zbyszko in providing commentary for the video game Showdown: Legends of Wrestling.
On April 2, 2005, Heenan inducted his former protégé Paul Orndorff into the WWE Hall of Fame and on April 1, 2006 Heenan inducted Blackjack Mulligan and Blackjack Lanza and on March 31, 2007 Heenan inducted Nick Bockwinkel.
Heenan appeared for Total Nonstop Action Wrestling (TNA) towards the end of 2005 on TNA Impact! alongside Chicago White Sox catcher A.J. Pierzynski and strength coach Dale Torborg when they presented TNA wrestlers A.J. Styles, Chris Sabin, and Sonjay Dutt with autographed gifts from the team. They were interrupted by The Diamonds in the Rough which led to a second appearance.
On September 6, 2006, Heenan made another appearance in TNA on an episode of Impact! making a bid to manage "free agent" Robert Roode.
Heenan's latest appearance on World Wrestling Entertainment occurred on the June 11, 2007 episode of Monday Night Raw (also billed as the WWE Draft 2007). Heenan was featured in a taped segment giving his thoughts on Mr. McMahon for "Mr. McMahon Appreciation Night".
Heenan was honored by the Pro Wrestling Report at the annual Blizzard Brawl event on December 5, 2009 in Milwaukee, Wisconsin as he was given their Lifetime Achievement Award. In addition to this, The mayor of Milwaukee, Tom Barrett, declared December 5, 2009 to be "Bobby Heenan Day".
On April 17, 2010 Heenan appeared at TNA Lockdown fanfest.
WWE released a retrospective two-disc DVD set of his career on December 28, 2010.